The Direct Marketing Alliance Call Center has the capabilities to handle both automated and operator-controlled calls in inbound as well as outbound environments.

Over 150 trained CSR's take care of the inbound/outbound calls for all of our customer acquisition and retention programs. The Call Center receives an average of 1,500 inbound calls daily, and can process up to 5,000 calls per hour.

In addition to inbound and outbound automated and operator assisted calls, the Alliance encourages the use of Call Tracking with our direct marketing programs. Through Call Tracking, we can measure responses to a unique toll free number that is transferred real-time to your offices. Call Tracking will determine who called, when they called and through reverse append, determine where they called from.

Call Tracking records the phone conversation and provides a .wav file up to 30 days after the call was placed, so that you can review the call for quality control, improve your sales pitch or just review the phone conversation after the call has ended.

We can also record and program both voice broadcast and incoming Interactive Voice Response (IVR) calls. Through outbound voice broadcasts you can reach up to 80,000 households in one hour, while our IVR systems allows responders to complete surveys over the phone without speaking to an operator.We can also record and program both voice broadcast and incoming Interactive Voice Response (IVR) calls. Through outbound voice broadcasts you can reach up to 80,000 households in one hour, while our IVR systems allows responders to complete surveys over the phone without speaking to an operator.

Because we recognize that the quality of the people on our phones is an important part of any telephony program, our customer service operators attend rigorous training and are screened and supervised on a continual basis.