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A significant portion of the Alliance's business strategy hinges on staying current with the latest innovations in the printing and marketing industries. We are dedicated to offering our customers the highest quality, fastest turn-around time, and most effective printing solutions.
Our programs often include automated match-personalization, 4 color variable printing, web-to-print applications, incentive programs, customer correspondence and tracking.
Naturally all of these features, and everything we do, is designed to contribute to higher response rates.
 Creative Services The Alliance's graphic arts team has the vision and skill sets needed to produce stellar quality creative. We provide our artists with the latest advancements in computer design technology, and are constantly updating our machines to the latest and greatest. With over 40 professional graphic artists working three shifts, we provide our clients with the fastest complete design service in the industry. In addition, our creative team possesses a unique combination of abilities which include expertise in designing customer appeal, and extensive experience in meeting postal regulations for maximum cost-effective delivery.  Print Shop & Pre-Press The Alliance is committed to providing you with total in-house marketing solutions. This single source approach includes full Print Shop Services performed at our 11-acre corporate campus in Daytona Beach, Florida and our additional print facility in Landover, Maryland.
PRINT SHOP EQUIPMENT • 1 Heidelberg Speedmaster 74 4 Color Press • 2 - 2 Color Heidelberg Quickmaster 18" Press • 2 - 5 Color Miller 40" Press with Perfecting Unit • 1 - 6 Color Didde Web Press with 22" Cutoff • 1 - 6 Color Heidelberg 40" Press with Tower Coater and Perfecting Unit • 1 - 4 Color Heidelberg 40" Press with Perfecting Unit • 1 - 2 Color Halm Super Jet Perfecting Envelope Press - 12 x 18 • 1 - 2 Color Heidelberg SORZS 40" Press • 1 - 2 Color Heidelberg GTO 20" Press
• 1 - 2 Color Hamada 665 CD 17" Press • 1 Halm Jet 2 Color Press • 1 Halm Jet 2 Color Super Jet Perfecting Press • 2 Polar 115 Cutter
PRE-PRESS EQUIPMENT • 1 CreoScitex Trendsetter 3230 Computer to Plate • 1 CreoScitex Brisque Ripping System w/preps • 1 Xerox 8160 wide format Printer • 1 Linotype-Hell "Opal" Scanner • 1 Docucolor 12 Laser Printer with Imation Matchprint Server Data Management Center (DMC) The Alliance's Data Management Center covers data acquisition, mining, processing, warehousing and response analysis. We drill down to identify the most likely prospective customers. To get that kind of comprehensive list, we often mine more than one source. We have developed strategic alliances with several major list companies throughout the United States.
Our Data Processing Department also offers list procurement services as well as address correction and hygiene services. The Alliance utilizes the API functionality of Satori software's Mailroom Toolkit to imbed address correction and presort in-line with our SQL workflow. This allows hands-off processing for repetitive jobs, which increases throughput and decreases cost.
We specialize in:
• CASS Certification / Address Correction • Zip + 4 Encoding • Carrier Routing • Geocoding • Automation of Mail • Postage Optimization • Merge/Purge • Licensed suppliers of NCOA Link - performed in-house  Variable Programming (VP) Today's technology continues to move forward, and the Alliance goes to great lengths to be on the forefront of programming advancements.
Our programmers create complex systems to assign values that coincide with specific aspects of every recipient on your mailing list in either graphic or textual formats. Once this data is applied to our web, email and video pieces it creates individually tailored messages.
The Alliance has created variable campaigns with so many customization options that, if tallied, a single campaign could potentially have over 300,000 different possible variations!  Digital Imaging and Personalization DIGITAL IMAGING EQUIPMENT • 4 Xerox DocuColor iGen3 4 color Digital Production Press • 5 Kodak NexPress 2100 Color Variable Data Presses • 2 Xeikon 5000 5 color Digital Production Press • 8 Kodak Digimaster Laser Printers including a Kodak Bookfactory with inline perfect binding • 1 Kodak Digimaster 9110 Laser Printer with Booklet maker • 1 Four Color Heidelberg Quickmaster - Dr 18" Press • 1 Tech Lighting, 20x20 full flood UV coater
XeroX DocuColor iGen3 Digital Presses The iGen3 delivers new levels of productivity and quality to meet the demand for short run, fast turn-around, and on-demand printing at unprecedented speed and economics. The iGen3 advantages include:
• Imaging - outstanding image quality sheet after sheet, job after job, shift after shift, with continuous, automatic color calibration and adjustment, and unprecedented front-to-back and crossover registration.
• Paper Handling - can produce up to 6,000 impressions per hour while using a wide variety of stocks (16# Text to 100# Cover) within the same job, while gripperless transport mechanisms eliminates any damage to the paper surfaces.
• Monitoring - on-board intelligence monitors every sheet, minimizing downtime, which maximizes productivity. Differences in stock, image, and ink coverage are made on the fly.  Xeikon 5000 Digital Presses With an unparalleled speed of 160 A4 pages per minute and a duty cycle of almost 4,000,000 pages per month, the new Xeikon 5000 digital color press sets new standards in digital color printing enabling customers to achieve higher production volumes and increased profits. It is the fastest digital color press in the market offering graphic arts quality.
The Xeikon 5000 prints multi-page documents at an unmatched speed of 160 A4 pages per minute in fully collated order, which translates into 9,600 full-color pages per hour. This extremely productive solution easily tackles monthly volumes of close to 4,000,000 pages.
The Xeikon 5000 is extremely flexible. It handles paper stock from 40 to 350 gsm and runs the widest array of substrates in the market, including paperboard. Being web-fed, it boasts unbeatable format flexibility running substrate widths from 320 to 500 mm and unlimited, flexible image length. It offers outstanding image quality thanks to excellent uniformity, smoothness, color stability and registration. The Xeikon 5000 also includes a new release of its X-800 Digital-Front-End. The X-800 offers high-speed support, FA toner support, a fifth color and color management tools. The Xeikon printer is the first to implement polyester based shape-modified toners in high-speed digital color printing. The FA toner was developed by Punch Graphix research.
This new FA toner technology takes dry toner to a new level of performance with superior image quality, more vivid colors and a wider application range that is also Pantone®-licensed.
The Kodak NexPress 2100 The Kodak NexPress 2100 Plus Digital Production Color Press delivers high quality fully variable printing on a very wide range of substrates. To make the processes even faster, we utilize in-line and near-line accessories. Our 5-color configuration enables us to in-line coat, gloss, or expand the printing gamut and reproduce spot colors.
New features of the Kodak NexPress 2100 include:
• Delivers offset-like image quality, excellent for all applications. PANTONE licensed • Enables new, high-margin print applications through KODAK NEXPRESS Fifth Imaging Unit Solutions • Supports a very wide range of substrate types, sizes, weights and thicknesses for application flexibility. Over 500 substrates have been qualified, and you can create custom substrates as needed using the substrate assistant tool • Prints at full speed for all supported substrates-and when printing more than four colors • Scaleable KODAK NEXSTATION V Front End incorporates ADOBE PDF Print Engine technology for native PDF workflow support, reducing costly errors and rework  Traditional Monochrome Lasers The Alliance currently runs its monochrome (black) laser production on four (8 with CP4) standard laser machines. Our laser department operates 24 hours a day 7 days a week and can produce just under two with CPone million 8.5 x 14 sheets standard laser in one day.
Our laser department combines database and variable imaging to achieve highly personalized one2one marketing pieces. We have the ability to handle a wide variety of paper stocks and sizes in duplex or simplex, with both speed and accuracy. We also have the capabilities of imaging sheets as small as 7 x 10 and as large as 18.25 x 14.5.
The Alliance has spent considerable time, planning, effort, and expense in creating a digital imaging department that is highly versatile and dependable.  Additional Print Capabilities The Alliance has a Tech Lighting, 20 x 20 full flood UV coater as an option for our digital print output. While this can also be used for our offset output, its primary purpose will be for digital postcards. Along with UV we also offer the Nexpress Glosser for our products being produced on the Kodak Nexpress.  Mailing Technology The Alliance's Lettershop can produce millions of finished mail pieces in a single day where speed, accuracy and innovation are essential elements. Match mailings, inserting, ink jet addressing, gluing, folding, binding, live stamping and tabbing are all done in house. Our in-house branch of the United States Postal Service verifies all mail on-site.
Our relationship with the United States Postal Service is vital to our business. So vital that we maintain and operate an on-site postal hub with two assigned USPS employees. As a result, postal verification can take place before our mail leaves the back door. Having this hub also allows us to react very quickly to any potential mailing issues which might arise.
Our postal hub is equipped with MERLIN (Mail Evaluation Readability Lookup Instrument), a tool used by the USPS to assist with the acceptance of business mail. The MERLIN program qualifies us for automation discounts, improves delivery rates, provides diagnostic reports for improving mail quality and helps to meet acceptance requirements for bulk mailings.
LETTERSHOP EQUIPMENT • 7 Flow Master High Capacity High Speed Inserters • 1 Flow Master 9x12 High Capacity High Speed Inserter • 4 Sure Feed Match Systems • 1 Duplo Booklet Maker • 1 Polar Cutter • 7 MBO Folders with Right Angles and Gate Fold • 1 Baum Folder • 2 Titan Airprint Hot Glue Systems • 1 Titan Cold Glue System • 5 Buskro 600dpi Ink Jet • 2 Buskro Ink Jets with 2 Color Heads • 2 - Kirk Rudy Tabbers • 1 - Bell & Howell Standard Inserter with Accumulator/Folder Attachment • 1 - Bell & Howell Standard Inserter • 1 - Bell & Howell Master Mailer Inserter (9 x 12) • 3 - Kirk - Rudy HP Ink Jet (CD) 1 - HP 5S1 Laser Printer • 1 - Kirk Rudy Dryer • 1 - Streamfeeder Quicwrap H -50 • 1 - BCC Traymate • 1 - Hasler WJ 180 meter • 3 - Hasler 320 Inline meters • 1 - Pennsylvania 5000lb Scale • 1 - Pentium 4 Workstation • 1 - Rite Jet Inkjet machine • 1 - Prism Inket machine • 2 - Kirk Rudy Tabbers • 3 - Bell & Howell 6 pocket inserters • 1 - Bell & Howell 6 pocket inserter with fold attachment • 1 - Master Mailer 6 pocket inserter (9x12) • 1 Rena Direct Address Machine DA610 • 4 Buskro Tabbers • 1 MCS Tabber
 Web to Print / eCommerce Fulfillment The Alliance utilizes sophisticated software to build, implement and train its customers to utilize eCommerce. Online Store Fronts allow our clients to reduce waste, decrease time to market and increase the flexibility of their products. These sites allow companies to acquire data from specific demographics in real time, or submit internal data while ordering their specific products. These sites can be used for On-Demand applications, personalized direct mail as well as fulfillment items including printed collateral, premiums, cups, mugs, apparel, etc. The Alliance is a premier partner with the Kodak Easy Share Gallery producing over 1.2 million custom greeting cards and in excess of 40,000 custom calendars per year. This program demonstrates our ability to handle large volume eCommerce programs which require quick turnaround for both printing and fulfillment.  Wide Format and Finishing 1 - Seal 62 ULTRA Laminator 62" 1 - Seal Finish Line Table Top Laminator 1 - Rimage CD - Duplicator 1 - Everest Printer 1 - Rhin-O- Tuff Punch 1 - IBICO 240 CB Plastic Coil Binder 1 - Powis Parker Fastback 15 XS Tape Binder 1 - Powis Parker Fastback 15 Tape Binder 1 - Grommet Punch |