If you haven't already picked up a copy of Seth Godin's Meatball Sundae, I highly recommend that you do so. For those of you that have, I would really appreciate it if you would share your thoughts.

Meatball Sundae investigates how the landscape of marketing has changed due to advancements in technology, and how those advancements have changed the way we get our information and make our buying decisions. The internet has only increased this drastic advancement.

What's most interesting is the fact that no longer is it good enough to deliver a quality product and a decent price. In today's world you need the right story delivered the right way.

As with all of his books, Meatball Sundae is a very engaging read. If you are even remotely involved in marketing today, you really must read this book.